I. NAME OF THE SECTOR                    : 29. INFORMATION AND PUBLICITY

 

II. INTRODUCTION OF THE SECTOR    :

 

Information is Power. And, Wider dissemination of information through mass communication is the key to globalization in modern times.  The department of Information & Public Relations is the sole agency to disseminate the various developmental activities of the Administration and Government of India to the grass root level in this Union Territory.  Also it is the responsibility of the department to educate local folk through entertainment, utilizing different tools of mass communication.   More over this department is the main link between the Administration and General Public.  Accordingly the activities of the branches like Photo Division, All India Radio, Doordarshan, Press Information Bureau DAVP, Field Publicity, Song and Drama Division, Publication Wing, Films Division etc of information and Broadcasting Ministry are handled by this department.  This department envisages programmes to foster National Integration, Patriotism, Small family norms Communal Harmony etc also celebrating/observing national important days.  The Policies and developmental schemes of the Administration are familiarized and spread among the public, to make them aware that they are also part and parcel of various development activities.

 

Considering the peculiar condition of the islands and the people a public announcement system to be installed in all Islands to disseminate information and news regularly at a particular time.  This system will benefit the entire inhabitants of the islands.  This oral communication system posses lot of advantages than the other tools of communication.  It is most apt communication tool for Lakshadweep conditions.  Suitable high power amplifiers and accessories of the P.A. System will be procured to launch the scheme and to keep the people aware of the happenings of other parts of the country and around the world.

 

Similarly the department proposes to conduct exhibitions, festivals, cultural exchange programmes, fairs, documentation of cultural heritage and events.  The activities and developments taking place in each island will be disseminated using multimedia.  An Information centre is opened at Bitra Island.  All the units will be linked with headquarter.  Sufficient manpower is a must for implementing the Schemes. 

 

Advertisement and Publicity through electronic media and print media to be intensified.  Proper coverage/ Publicity will be through visual and print media with the close association of Media Personals.  Documentation of the important events and developments be carried out and a library of such collections, will started at capital island.  A slot from Doordarshan TVM is to be taken to telecast our developmental programmes monthly twice. Department started new episodes in the Doordarshan TVM.  Also conducted photo exhibition at New Delhi Developmental programmes made in form of DVD and telecast through Cable TV network in the islands from the last financial year, public appreciated the Scheme.  Through people of other isolated island could understand activities taken place in their islands and also in other islands.  The documentation of events in the DVD format will be a record and the DVD library will be used as later years as a reference.  A Doordarshan stringers team visited these islands for coverages.  They could record quality video for this department. 

 

The Lakshadweep Times will be improved qualitatively and quantitatively.  All the units are to be linked through computer net work and the news transmission systems to be booted up. 

 

            It is essential to procure computer & accessories & financial provision for maintenance of A.V. equipment may be envisaged.  Video films , calendar, Post Cards, Telephone Directories etc procured and printed simultaneous publication of Lakshadweep Times in all islands to be carried out.  Proper maintenance & storing facilities of sophisticated AV equipments items to be undertaken. 

 

The buildings of Information & Public Relation units are needed modification and maintenance in the headquarter island.  Information & Public Relation unit at Head Quarter needs a building with a mini auditorium for its function.  Sufficient fund also envisaged during this financial year.  Work shop and unit could be accommodated in the same building near Bismillah Hotel and Directorate will be accommodated in the proposed building near handicraft Both Buildings needed extension and modification to three stories.

 

            Pucca Building to be constructed at Bitra and Headquarter for Information & Public Relations

III. OUTLAY AT A GLANCE       :

(` in Lakhs)

Sl.

No.

Name of the Scheme

XIth Plan

2007-12

Annual Plan 2011-12

Proposed

Outlay

ACA,

if any

Total

1

Strengthening of the Information Centre

455.00

65.00

0.00

65.00

2

Publication Wing

242.10

40.00

0.00

40.00

3

Civil Works

7000.00

100.00

0.00

100.00

Total

7697.10

205.00

0.00

205.00

 

IV. DETAILS OF SCHEMES      :

 

1. Scheme No.                          : 2901

 

2. Name of the schemes          : Strengthening of Information Centre Continuing Scheme

 

(a) Brief introduction of the Scheme: For strengthening the infrastructure base for the effective mass communication activities in all the islands, the posts proposed are highly required for the better conduct of the department and its functioning.  The Department has Information Units in all the inhabited islands to conduct mass communication activities.  Earlier film shows used to be conducted with 16mm Projector, which need to be replaced by Compact Disc, Computer and Liquid Crystal Display projector etc for multi purpose activities in the electronic media.  It is proposed to procure LCD Projector, Computers, Plasma TVs, Cameras, other electronic equipment items accessories and spares.  All the units will be linked through computer network, public announcement system will be introduced in the islands.  

 

(b) Objectives of the Five Year Plan 2007 – 2012:  Information Units are functioning in all the inhabited islands. The Information Assistant cum photographers of each unit, with helpers are managing these units. In each unit, the Information Assistant Cum Photographers are organizing and conducting multimedia activities and attending important functions by extending their service. At present, Lakshadweep Time is being published in English and Malayalam.  In Minicoy Lakshadweep Times in Mahal, the local language of Minicoy people, in order to make them aware of the national developments. The arrangements for photo coverage of VIP/VVIP visits and National Celebrations/ Functions are attended by the Information Assistant Cum Photographers. The provisions for multimedia campaigns and purchase of spares of equipments are included in the plan. The staffs are to be given training in the field to handle the latest equipments, so the provision for training of staff is also included. The posts projected in the plan is essential for strengthening the information Centres.

3. Whether continuing or new     : Continuing

 

4. Objectives of the scheme (Separately for each component)

 

a) (Component Name)                : Procurement of spares and accessories for Audio Visual Equipment items

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : The Department has Information Units in all the inhabited islands.  To conduct mass communication activities, earlier film shows used to be conducted with 16 mm projector, which need to be replaced by Compact Disc, Computer and Liquid Crystal Display Projector, etc for multi purpose activities in the electronic media. The 16 mm films Indian News Reviews Documentaries and Feature films need to be replaced in conformity with the LCD Projectors, CD/ DVD professional Public Addressing system. It is proposed to procure LCD projector, Computers, Plasma TVs, Cameras, other electronic equipment items, accessories and spares.  Public Announcement system to be introduced.

 

iii) Achievement (if continuing)    :

 

b) (Component Name)               : Celebrations Video coverage and documentation

 

i)  Whether continuing/new         : Continuing

ii) Description of the component            : The aim is to educate, entertain the people of Lakshadweep through different mass media with a view to creating awareness about the Socio Economic development, Patriotism, National Integration, Policies of Lakshadweep Administration and Central Government without disturbing the cultural heritage and customs, by organizing fairs and Festivals.  Video Coverage's and documentary on development activities is to be carried out and advertisement on Lakshadweep to be boosted.

 

iii) Achievement (if continuing)    :

 

c) (Component Name)                : Training for the staff

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Refresh courses and re-orientation courses proposed to be converted to familiarize with modern technology and techniques in the field of communication including tourism hospitality, media coverage and photo journalism.

 

iii) Achievement (if continuing)    :

 

d) (Component Name)               : Procurement of Computer, LCD Projectors, PA system/ LCD TV

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : :  It is proposed to Procure Blank Cassettes, CDs, DVD, Photo films, Cartridge for printers, Photo copier, Hard disk recording films,  cabinet moisture free. The department used to conduct open-air film shows using 16 mm projectors obsolete. Lakshadweep is the only place where there is no cinema theater.  It is proposed to upgrade the technology by providing requisite equipment items.

 

iii) Achievement (if continuing)    :

 

e) (Component Name)                : Vehicle for Field Officials

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Since there is no vehicles in the department and in the centers it is necessary to have vehicles for the field officials enable them to make proper coverage of all the important functions and for the movements of A.V. equipments for field programmes, as provision to be made to issue funds for procuring vehicle one four wheeler each to major islands Kavaratti, Minicoy, Androth, Agatti & Kadmath during the financial year

 

iii) Achievement (if continuing)    :

 

f) (Component Name)                : Automatic Camera Crain

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Whenever stage Video recording is to be done department facing lot of problems for keeping the camera on heights.  Therefore department needs a Automatic Camera Crain for Video recording smoothly.

 

iii) Achievement (if continuing)    :

 

g) (Component Name)               : Public Address System

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Proper PA system to be given to provide suitable sound system sharp & clear coverage among the audience dunging Public function. Every island 2000 Watt each P.A. system to be provided.

iii) Achievement (if continuing)    :

 

h) (Component Name)                : Professional Video Editing System

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Professional editing system is needed at Head quarter for editing the videos recorded and producing documentaries.

 

iii) Achievement (if continuing)    :

 

i) (Component Name)                 : Local Channel

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : I & PR department proposed to start a local news channel at Kavaratti during this financial year with the Co-operation of L.D.C.L Cable T.V network. Through this news advertisement and entertainment could be disseminated through out. An amount of five lakhs is envisaged for this scheme while advertising, revenue could be collected and government exchequer will be benefited

 

iii) Achievement (if continuing)    :

 

5. Proposed out lay for Annual Plan 2011-2012 : ` 65.00 Lakhs

 

6. Target achievement during previous Annual Plan 2010-2011                                                    

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Physical

Financial

Target

Achi.

Target

Achi.

1

Posts

Nos

20

0

0.26

0.00

2.

Training for staff

Person

10

 

1.00

0.00

3.

Video coverage, documentation, celebration, advertisement,  etc.

Island

10

10

29.10

29.90

4

Participation in Fairs and Festivals

Nos

4

4

0.50

0.50

5

Vehicles for Field Officers/ Furniture for office

Unit

10

10

5.60

5.60

6

Procurement of Audio Visual Equipments & Accessories, TV, DVD Player, Fax, Computer Photo copier, etc.

Units

10

10

23.54

24.00

Total

 

 

 

60.00

60.00

 

7. Target for Annual Plan 2011-2012 (Component as above)

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Phy.

Target

Financial Target

Amount

Major

Head

Minor

Head

Object

Head

Rev

Cap

Total

1

Posting of staff

Post

20

2220

60106

010001

0.20

0.00

0.20

2

Training for staff

Nos

15

2220

60106

010050

2.00

0.00

2.00

3

Photo/ Video coverage, Documentation, Adver-tisement, Celebrations etc

Nos

24

2220

60106

010050

20.00

0.00

20.00

4

Purchase of Exhibition Kit

Set

10

2220

60106

010050

1.80

0.00

1.80

5

Procurement of Scrollers

Nos

10

4220

60800

030052

0.00

2.00

2.00

6

Vehicles four wheeler(Jeep)

Nos

1

4220

60800

030052

0.00

5.00

5.00

7

Pubic Announcement system for major islands

Nos

1

4220

60800

030052

0.00

8.00

8.00

8

Accessories for A.V. equipment item

Nos

10

4220

60800

030052

0.00

3.00

3.00

9

Purchase of LCD Projector

Nos

5

4220

60800

030052

0.00

5.00

5.00

10

Purchase of Camera (Still)

Nos

4

4220

60800

030052

0.00

3.00

3.00

11

Purchase of Camera (Video)

Nos

1

4220

60800

030052

0.00

4.00

4.00

12

Automatic Camera Crain.

Nos

1

4220

60800

030052

0.00

3.00

3.00

13

Public Address System,        Micro phone

Nos

10

4220

60800

030052

0.00

3.00

3.00

14

Local Channel

Nos

1

4220

60800

030052

0.00

5.00

5.00

Total

 

 

 

 

 

24.00

41.00

65.00

 

8.  Post                        :

(` in Lakhs)

Sl.

No.

Designation

Pay

Band

Grade

Pay

Filled

Vacant

Proposed

No

Amt

No

Amt

No

Amt

1

Information Assistant-Cum-photographer

5200-20200

2800

 

 

 

 

3

0.03

2

Information Officer (Mahal)

9300-34800

4600

 

 

 

 

1

0.01

3

Assistant Engineer

9300-34800

4200

 

 

 

 

3

0.03

4

Audio Video Assistant

5200-20200

1900

 

 

 

 

5

0.05

5

Public Relation  Officer

9300-34800

4600

 

 

 

 

1

0.01

6

Photo Officer

9300-34800

4200

 

 

 

 

5

0.05

7

Video. Editor

9300-34800

4200

 

 

 

 

1

0.01

8

Senior Publicity Officer(g)

9300-34800

4200

 

 

 

 

1

0.01

Total

 

 

 

 

 

 

20

0.20

 

9. Summary of Expenditure

(` in Lakhs)

Year

Estt.

GIA to

Panchayat

Other

GIA

Subsidy

Loan

Bldg.

Other than

Loan & Bldg.

Total

2011-12

0.20

 

 

 

 

 

64.80

65.00

 

10.  Foreign Exchange               : Nil

 

11. Remarks                              : Nil

 

@@@@@@@@@@@@@@@@@@@@

 

1. Scheme No.                          : 2902

 

2. Name of the schemes          : Publication Wing

 

(a)   Brief introduction of the scheme:  The main objective of the scheme is to disseminate information to General Public relating to developmental activities, policies, Schemes programmes of the Lakshadweep Administration & Govt. of India and other items pertaining to different islands through print media.  The Lakshadweep Times to be improved qualitatively. The paper also incorporates write ups of Press Information Bureau (PIB) Directorate of Advertising and Visual Publicity (DAVP) literatures in the local languages. In addition the notifications, feature articles, national news and awareness programmes are also published in Lakshadweep Times which is the main communication link between the general public and Administration. A special edition in Mahal language is also being published simultaneously at Mahal Unit for the people of Minicoy.   It is proposed that news reporters to be engaged in all the islands on payment of honorarium for better collection and reporting of news so that more local news can be published in LT. Booklets, pamphlets, blowups, posters, calendars, diaries, greeting cards etc. need to be brought out to give effective publicity which would help in development of tourism leading to employment generation in the territory. It also serves as publicity materials for giving wider publicity to the schemes/ programmes/ achievements of the Administration. For the preparation of Lakshadweep Times daily more effectively posts highlighted in the XIth Plan are much needed.

 

(b) Objectives for the year 2010–2011     : The main objective of the scheme is to convey the Government policies and Programmes to the public, for which a newspaper ‘Lakshadweep Times' was released. In order to attract tourists, the department is publishing book lets and pamphlets incorporating various information with required photographs about this Union Territory. As a part of the programme to popularize Lakshadweep as an ultimate tourist destination with its natural and pristine beauty world wide, the department has been publishing colour post cards, posters, calendars etc. which present Lakshadweep as a place having great tourism  potential and also project the developmental activities taking place in the islands. The size of the paper is enlarged to tabloid and number of circulation increased Assisting the publication wing the proposed posts one essential. 

 

3. Whether continuing or new     : Continuing

 

4. Objectives of the scheme (Separately for each component)

 

a) (Component Name)                : Printing of Calendar, Publicity materials, Dairy etc.

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Booklets, pamphlets, blowups, posters, calendars, diaries, greeting cards etc. need to be brought our to give effective publicity which would help in development of tourism leading to employment generation in the territory.  They also serve as publicity materials for giving wider publicity to the schemes/ programmes/ achievements of the Administration.

 

iii) Achievement (if continuing)    :

 

b) (Component Name)               : Existing of Staff

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : For the publication of Lakshadweep Times daily a post of Assistant, Editor, 2 Statistical Assistant, LD Clerk and two Helpers.

 

iii) Achievement (if continuing)    :

 

5. Proposed out lay for Annual Plan 2011-2012 : ` 40.00 Lakhs

 

6. Target achievement during previous Annual Plan 2010-2011                                                    

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Physical

Financial

Target

Achi.

Target

Achi.

1

Posting of staff

Nos

5

0

0.00

0.00

2

Printing of Dairy and Calendar

Nos

500

500

10.00

10.00

3

Other Publicity Materials, Blowups, Posters, Greeting cards, etc

Types

20

20

15.00

15.00

4

Publication of Lakshadweep Times Daily

Issues

120

120

15.00

15.00

Total

 

 

 

40.00

40.00

 

7. Target for Annual Plan 2011-2012 (Component as above)

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Phy.

Target

Financial Target

Amount

Major

Head

Minor

Head

Object

Head

Rev

Cap

Total

1

Posting of staff

Post

5

2220

60106

010001

0.06

 

0.06

2

Publication of Lakshadweep Times

Nos

100

2220

60106

010050

20.00

 

20.00

3

Printing of Dairy

Nos

1500

2220

60106

010050

3.00

 

3.00

4

Printing of Calendar

Nos

5000

2220

60106

010050

8.00

 

8.00

5

Printing of Directory

Nos

1000

2220

60106

010050

1.00

 

1.00

6

Other Publicity Materials Blow ups

Nos

 

2220

60106

010050

7.94

 

7.94

Total

 

 

 

 

 

40.00

0.00

0.00

 

8.  Post                        :

(` in Lakhs)

Sl.

No.

Designation

Pay

Band

Grade

Pay

Filled

Vacant

Proposed

No

Amt

No

Amt

No

Amt

1

Statistical Assistant

5200-20200

2800

 

 

 

 

1

0.01

2

Assistant Editor

9300-34800

4200

 

 

 

 

1

0.02

3

Helper

5200-20200

1800

 

 

 

 

2

0.02

4

LDC (Typist)

5200-20200

2800

 

 

 

 

1

0.01

Total

 

 

 

 

 

 

5

0.06

 

9. Summary of Expenditure

(` in Lakhs)

Year

Estt.

GIA to

Panchayat

Other

GIA

Subsidy

Loan

Bldg.

Other than

Loan & Bldg.

Total

2011-12

0.06

 

 

 

 

 

39.94

40.00

 

10.  Foreign Exchange               : Nil

 

11. Remarks                              : Nil

 

@@@@@@@@@@@@@@@@@@@@

 

1. Scheme No.                          : 2903

 

2. Name of the schemes          : Civil Works under Information & Publicity

 

(a)   Brief introduction of the scheme:  The department needs a well furnished office building for its functioning. Present building of all I&PR Units are very old and need modification by providing multipurpose mini auditorium.

 

Objectives of the Five Year Plan 2007 – 2012:  Since there is no separate building to function it is highly needed to have a well furnished building. The Information Units in various islands including Head Quarter is to be modified into office cum multipurpose mini auditorium for organizing regular film shows, exhibitions, cultural and allied competitions and entertainment to disseminate information.  Since there is no suitable building for Directorate of Information & Public Relations at Head Quarter.  It is proposed to have a pucca building to accommodate Directorate.  It is also proposed to modify the units office building's in the islands with a facility of conference Halls.

 

3. Whether continuing or new     : Continuing

 

4. Objectives of the scheme (Separately for each component)

 

a) (Component Name)                : Office Building for the Directorate and units in islands of Information & Public Relations

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : The department needs a well furnished office building for its functioning at Head Quarter and modification of unit buildings in other islands.

 

iii) Achievement (if continuing)    :

 

b) (Component Name)               : Modification of existing Information Centers

 

i)  Whether continuing/new         : Continuing

 

ii) Description of the component            : Present buildings are very old and need modification by providing multipurpose mini auditorium.

 

iii) Achievement (if continuing)    :

 

5. Proposed out lay for Annual Plan 2011-2012 : ` 100.00 Lakhs

 

6. Target achievement during previous Annual Plan 2010-2011                                                    

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Physical

Financial

Target

Achi.

Target

Achi.

1

Civil works

Nos

 

 

100.00

100.00

Total

 

 

 

100.00

100.00

 

7. Target for Annual Plan 2011-2012 (Component as above)

(` in Lakhs)

Sl.

No.

Item/ Component

Unit

Phy.

Target

Financial Target

Amount

Major

Head

Minor

Head

Object

Head

Rev

Cap

Total

1

Construction of building for Dept.

Nos

2

2220

60800

010027

80.00

0.00

80.00

2

Modifying existing Information Units

Nos

2

2220

60800

010027

20.00

0.00

20.00

Total

 

 

 

 

 

100.00

0.00

100.00

 

8.  Post                        :

(` in Lakhs)

Sl.

No.

Designation

Pay

Band

Grade

Pay

Filled

Vacant

Proposed

No

Amt

No

Amt

No

Amt

1

Nil

 

 

 

 

 

 

 

 

Total

 

 

 

 

 

 

0

0.00

 

9. Summary of Expenditure

(` in Lakhs)

Year

Estt.

GIA to

Panchayat

Other

GIA

Subsidy

Loan

Bldg.

Other than

Loan & Bldg.

Total

2011-12

 

 

 

 

 

100.00

 

100.00

 

10.  Foreign Exchange               : Nil

 

11. Remarks                              : Nil

 

 

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